Luisa Beccaria A/W '10

So, I was flicking through the Vogue Spring/Summer 2010 catwalk report, and started researching some of my favourite collections... and stumbled across Luisa Beccaria. This was a new name to me, however she is a well established Milanese designer, having showcased her work at Milan Fashion week from 1996. She was offered the job of head designer for ready top wear at French fashion house, Chloe, but decided to pursue her own name fashion brand instead. Her collection reminds me somewhat of the Chloe name, it is very feminine, girly and somewhat childlike, using a soft colour palette and a touch of 1940s glamour.